Is Your Company A Great Company?

First, let’s define the attributes of a great company: It generates enough cash flow to be self-sustaining. Plays a significant role ln shaping its industry. It is admired and respected by its industry. It is respected by its customers. It has sustainability. Today we will look at one aspect of what a company needs to [...]

By |2018-05-11T22:21:15+00:00December 22nd, 2016|Business|Comments Off on Is Your Company A Great Company?

BMT Graduation and Luncheon: December 14, 2016

The latest group of mentees graduated from the Business Mentor Team program and were recognized on Wednesday, December 14th by the BMT group and guests. Congratulations to the following graduates: Amy Geils - The Streamlined Office Michael Lee - Light Day Solar Noah Dwaileebe - SSD Blaze Jeremy Martorano - Karma Light Event Alicia Martorano - [...]

By |2018-05-11T22:21:15+00:00December 21st, 2016|Events|Comments Off on BMT Graduation and Luncheon: December 14, 2016

When Sales and Marketing Aren’t On The Same Page

Throughout my career, I have never seen a company with sales and marketing on the same page, in total alignment. Listening to a webinar by Bright Talk, they claim 70% of brochures marketing develops are not used. Sales people re-create the wheel 90% of the time by customizing to a customer. Yet, these two disciplines have [...]

By |2016-12-19T16:25:27+00:00December 8th, 2016|Sales|Comments Off on When Sales and Marketing Aren’t On The Same Page

KPIs: Measure Performance Beyond Your Business’ P&L

What are KPIs and why are they important for business success? As a small business owner, you likely measure the success of your business largely in financial terms. In the very early stages, that may be as simple as checking the balance in the checkbook. For most businesses, the main tool is the P&L or [...]

By |2018-05-11T22:21:15+00:00November 24th, 2016|Operations|1 Comment

Marketing Strategy, Focus for Small Business

Small business owners have numerous marketing strategies and options open to them. On the surface, this looks like a great opportunity to grow a business; unfortunately, in many cases, the number of choices serve as a detriment to growth. The important thing to recognize is that not all marketing methods will work for all target [...]

By |2016-11-10T00:33:09+00:00November 10th, 2016|Marketing|Comments Off on Marketing Strategy, Focus for Small Business

Taking Responsibility To Make Things Happen

To get the most out of our personal and business lives we have to take responsibility for making something happen. We have to ask for action from another person. By being the instigator and asking for action, you will learn quickly what kind of relationship you have. If the other person has consistently (after 3 [...]

By |2018-05-11T22:21:15+00:00October 27th, 2016|Leadership|Comments Off on Taking Responsibility To Make Things Happen

Why Do Business Owners Need An Exit Strategy?

Exit Strategy and Succession Planning are the hot topics of the day. “Beginning with the end in mind” helps a business owner to drive the business in the direction that will fulfill its purpose and objectives. This mantra holds true with the long-term goals of the business owner. All too often, business owners come into [...]

By |2018-05-11T22:21:16+00:00October 13th, 2016|Business|2 Comments

Considering Change Management? 3 Questions You Should Ask

Is there a business leader anywhere who isn’t confronted with change management? Leading change successfully is a core leadership competency; it has become a business imperative. Yet how many leaders excel at this? Whether you are implementing new business processes or trying to get your team to embrace new technology, there is a fundamental obstacle [...]

By |2018-05-11T22:21:16+00:00September 29th, 2016|Leadership|Comments Off on Considering Change Management? 3 Questions You Should Ask

Why Should Businesses Use Inbound Marketing Vs. Outbound?

Inbound marketing can target more specific eyeballs looking for what your product or service offers. While some businesses are doing well with this methodology, some are still struggling with the why of using inbound marketing vs. the traditional outbound ways. It could be that the safer, traditional route more known is a bit of a [...]

By |2018-05-11T22:21:16+00:00September 13th, 2016|Marketing|1 Comment

5 Tips To Building Trust In Sales

I recently read a short article from the Ken Blanchard Companies called Building Trust and how important it is in building high involvement and high-energy in the workplace. To quote: “Trust is a primary factor in how people work together, listen to one another, and build effective relationships.” Build trust in sales is important. There [...]

By |2018-05-11T22:21:16+00:00September 12th, 2016|Sales|Comments Off on 5 Tips To Building Trust In Sales
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