First, let’s define the attributes of a great company: It generates enough cash flow to be self-sustaining. Plays a significant role ln shaping its industry. It is admired and respected by its industry. It is respected by its customers. It has sustainability. Today we will look at one aspect of what a company needs to [...]
The latest group of mentees graduated from the Business Mentor Team program and were recognized on Wednesday, December 14th by the BMT group and guests. Congratulations to the following graduates: Amy Geils - The Streamlined Office Michael Lee - Light Day Solar Noah Dwaileebe - SSD Blaze Jeremy Martorano - Karma Light Event Alicia Martorano - [...]
Throughout my career, I have never seen a company with sales and marketing on the same page, in total alignment. Listening to a webinar by Bright Talk, they claim 70% of brochures marketing develops are not used. Sales people re-create the wheel 90% of the time by customizing to a customer. Yet, these two disciplines have [...]
What are KPIs and why are they important for business success? As a small business owner, you likely measure the success of your business largely in financial terms. In the very early stages, that may be as simple as checking the balance in the checkbook. For most businesses, the main tool is the P&L or [...]
Small business owners have numerous marketing strategies and options open to them. On the surface, this looks like a great opportunity to grow a business; unfortunately, in many cases, the number of choices serve as a detriment to growth. The important thing to recognize is that not all marketing methods will work for all target [...]
To get the most out of our personal and business lives we have to take responsibility for making something happen. We have to ask for action from another person. By being the instigator and asking for action, you will learn quickly what kind of relationship you have. If the other person has consistently (after 3 [...]
Exit Strategy and Succession Planning are the hot topics of the day. “Beginning with the end in mind” helps a business owner to drive the business in the direction that will fulfill its purpose and objectives. This mantra holds true with the long-term goals of the business owner. All too often, business owners come into [...]
Is there a business leader anywhere who isn’t confronted with change management? Leading change successfully is a core leadership competency; it has become a business imperative. Yet how many leaders excel at this? Whether you are implementing new business processes or trying to get your team to embrace new technology, there is a fundamental obstacle [...]
Inbound marketing can target more specific eyeballs looking for what your product or service offers. While some businesses are doing well with this methodology, some are still struggling with the why of using inbound marketing vs. the traditional outbound ways. It could be that the safer, traditional route more known is a bit of a [...]
I recently read a short article from the Ken Blanchard Companies called Building Trust and how important it is in building high involvement and high-energy in the workplace. To quote: “Trust is a primary factor in how people work together, listen to one another, and build effective relationships.” Build trust in sales is important. There [...]
