The Why and How of WHY

When an entrepreneur thinks about starting a business, it’s tempting to focus primarily on the nuts and bolts of the new venture like choosing a product or service, followed shortly by considerations like marketing, sales, operations and financial planning. Early on, it may not seem important to worry about things like purpose, mission, vision, and [...]

By |2018-05-11T22:21:12+00:00August 17th, 2017|Leadership|0 Comments

Creating a Marketing Strategy for Your Small Business

Small business owners are constantly striving to improve their business, whether it’s to increase new sales, grow their brand awareness, or enter a new market vertical to find new clients. Marketing is a critical component to achieving these and creating a marketing strategy for your small business is the best way to approach this effectively. [...]

By |2018-05-11T22:21:12+00:00August 3rd, 2017|Marketing|0 Comments
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