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When Sales and Marketing Aren’t On The Same Page

Throughout my career, I have never seen a company with sales and marketing on the same page, in total alignment. Listening to a webinar by Bright Talk, they claim 70% of brochures marketing develops are not used. Sales people re-create the wheel 90% of the time by customizing to a customer. Yet, these two disciplines have [...]

By |2016-12-19T16:25:27+00:00December 8th, 2016|Sales|0 Comments