The Why and How of WHY

When an entrepreneur thinks about starting a business, it’s tempting to focus primarily on the nuts and bolts of the new venture like choosing a product or service, followed shortly by considerations like marketing, sales, operations and financial planning. Early on, it may not seem important to worry about things like purpose, mission, vision, and [...]

By |2018-05-11T22:21:12+00:00August 17th, 2017|Leadership|Comments Off on The Why and How of WHY

5 Myths About Selling

The more I talk to people about sales, the more myths I find. Recently I was engaged by two great business owners, who were told through sales assessments that they were not good sales people. I was shocked. Yes, there are definitely areas where they could improve. However, they are very likable people, listen well, [...]

By |2018-05-11T22:21:13+00:00March 30th, 2017|Sales|Comments Off on 5 Myths About Selling

Live Streaming: 5 Takeaways We Can Learn From Antonio Brown

As a business owner, live streaming the happenings and concerns of your industry can certainly be a tremendous marketing tool by creating awareness of your product or service, fan loyalty, and a demonstration of the tech tools available to market your business. What we can learn from Antonio Brown of the Pittsburgh Steelers is, there's [...]

By |2017-01-25T13:05:21+00:00January 23rd, 2017|Marketing|Comments Off on Live Streaming: 5 Takeaways We Can Learn From Antonio Brown

When Sales and Marketing Aren’t On The Same Page

Throughout my career, I have never seen a company with sales and marketing on the same page, in total alignment. Listening to a webinar by Bright Talk, they claim 70% of brochures marketing develops are not used. Sales people re-create the wheel 90% of the time by customizing to a customer. Yet, these two disciplines have [...]

By |2016-12-19T16:25:27+00:00December 8th, 2016|Sales|Comments Off on When Sales and Marketing Aren’t On The Same Page

KPIs: Measure Performance Beyond Your Business’ P&L

What are KPIs and why are they important for business success? As a small business owner, you likely measure the success of your business largely in financial terms. In the very early stages, that may be as simple as checking the balance in the checkbook. For most businesses, the main tool is the P&L or [...]

By |2018-05-11T22:21:15+00:00November 24th, 2016|Operations|1 Comment
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